Recommendations
AI-powered and rule-based optimization recommendations
Pending (18)
Low CTR: "free competitor download" (0.89%)
Keyword "free competitor download" has 0.89% CTR. Review ad relevance and consider pausing if not improving.
Low CTR: "competitor login page" (0.76%)
Keyword "competitor login page" has 0.76% CTR. Review ad relevance and consider pausing if not improving.
Low CTR: "phone repair near me" (0.78%)
Keyword "phone repair near me" has 0.78% CTR. Review ad relevance and consider pausing if not improving.
High CPC: "competitor brand name" ($2.95)
CPC is 2x above account average. Recommend reducing bid by 20%.
High CPC: "competitor alternative" ($3.04)
CPC is 2x above account average. Recommend reducing bid by 20%.
Very high CPC: "free competitor download" ($4.04)
CPC is 3x above account average ($1.14). Recommend reducing bid by 30%.
Very high CPC: "competitor login page" ($4.01)
CPC is 3x above account average ($1.14). Recommend reducing bid by 30%.
Very high CPC: "phone repair near me" ($3.99)
CPC is 3x above account average ($1.14). Recommend reducing bid by 30%.
Zero conversions: "free competitor download" ($149.41 spent)
Keyword spent $149.41 with zero conversions in 14 days. Strongly recommend pausing.
Zero conversions: "competitor login page" ($116.35 spent)
Keyword spent $116.35 with zero conversions in 14 days. Strongly recommend pausing.
Zero conversions: "phone repair near me" ($119.81 spent)
Keyword spent $119.81 with zero conversions in 14 days. Strongly recommend pausing.
Budget-limited: "Brand Search" (378% used)
Campaign is consistently hitting budget cap. You may be missing impressions. Consider increasing budget if ROI is positive.
Budget-limited: "Competitor Keywords" (223% used)
Campaign is consistently hitting budget cap. You may be missing impressions. Consider increasing budget if ROI is positive.
Budget-limited: "Display Remarketing" (108% used)
Campaign is consistently hitting budget cap. You may be missing impressions. Consider increasing budget if ROI is positive.
Budget-limited: "Shopping - Electronics" (195% used)
Campaign is consistently hitting budget cap. You may be missing impressions. Consider increasing budget if ROI is positive.
Increase bid for top performer: "boostads"
Keyword has 7.1% conversion rate and QS 9. Increasing bid could capture more volume.
Increase bid for top performer: "boostads platform"
Keyword has 8.3% conversion rate and QS 8. Increasing bid could capture more volume.
Reduce bid for low QS keyword: "best competitor product" (QS: 3)
Low quality score (3/10) inflates CPC. Reduce bid while improving ad relevance.